PURPOSE & IMPACT: Reporting to the Cluster Head of Marketing, this role plays a pivotal role in ensuring we win our Must Win Battles (MWB) through their accountability for the commercial plan for the respective segment/s P&L (c.€150m). The role will be responsible for delivering in line with the 3 year growth strategy and have a broad remit and full responsibility for the respective segment of Fish in the UK and Ireland).
An experienced & commercial focused marketeer with a passion for food, our brands and consumers, this individual is accountable for results and is able to work collaboratively across multiple locations to balance the delivery of Global, Cluster and local market priorities to support the delivery of our MWBs. Being able to think locally, whilst working collaboratively to act globally and centrally is crucial.
A proven ability to manage a complex portfolio, with the resilience and adaptability to deliver in market will be key.
With a creative mindset the successful individual will seek to collaborate with both Central COEs and local teams to deliver opportunities identified through robust data and insights.
Having the empathy and curiosity towards consumers to anticipate, solve and stay relevant to their common macro needs and desires, working with the team to be collectively learning and testing great ideas to make them even bigger and better.
Commercial Strategy
Designs, executes & supports the local commercial plan to win in the defined segment and deliver the Must Win Battles (MWB) in the Cluster. For Global MWB, uses the global MWB blueprints in line with the Flywheel framework, and for local MWBs, creates and owns the local blueprints and local execution plans in line with Strat Plan objectives.
Act at pace, hold others to account and demonstrate the drive and energy to deliver projects on time and to expected quality. Keeping things simple to act fast and so it is critical that issues are quickly identified and that solutions implemented translate into tangible results. In line with this, supports the analysis of commercial plan performance across the Flywheel and recommends appropriate remedial actions where required to ensure success, escalating any risks or opportunities.
Win across our Flywheel
Having passion to drive sales performance and take commercial data to translate it into insight and actions in line with our growth plan and Flywheel. Ensuring all strategies are financially viable and meet or exceed all measures, incl. top and bottom line growth.
Ensuring wins with our brands by creating & implementing the 360 degree brand activation plans in the Cluster, working in close collaboration with the global Brand COE teams, leveraging central assets and working within brand guidelines.
Partners closely with the Cluster Head of Marketing & senior stakeholders to deliver local Portfolio Strategy within global parameters and in line with Strat Plan for corresponding cluster.
Supports development of first class trade presentation materials to bring to life our brand and innovation plans with our customers, so we can win with our retailers.
Implements appropriate channel solutions across our portfolio to maximise relevant growth opportunities.
Develops & implements local shopper activation plans within the Cluster, to create and amplify brand campaigns. Works in close partnership with relevant COEs (e.g. global sales, RGM) to ensure products deliver commercial targets and shopper needs.
Local Brand Management (if applicable)
Responsible for the overall communication development for their brand and/or segment, inclusive of Above the Line and Below the line campaigns. Supporting and driving the execution of local brand blueprint and assets in line with Strat Plan objectives to deliver local MWBs. Develops inspiring and distinctive packaging for locally branded products, through the process of briefing, research and selection, incorporating design and structure at shelf and at the moment of consumption in home. Where required, support the management of media choices that align with and deliver the commercial plan for the local brand, ensuring that key performance and commercial KPIs are achieved.
Sustainability & Reputation
Supports the implementation of the commercialisation plan for Sustainability across brand, customer, shopper and food. Maintaining strong external relationship and networks with relevant industry bodies and associations. Understands and supports organisational ownership of local regulatory requirements relating to products, claims and communication, ensuring we manage reputation for NF and relevant brands in markets.
Cross-functional and Global/Local partnerships
Working in global/ local structure, there will be collaboration team player mindset with a clear priority in influencing to deliver the Cluster agenda through a matrix organisation, with marketing colleagues to deliver executions that will continue to drive the growth of the market/ segment. Builds trust and creates the conditions to enables all partnerships to deliver strong performance and work together effectively.
With confidence and conviction and a clear understanding of your products, consumer/shopper, and business, be able to build influence and motivate others to deliver cluster led strategic recommendations to key stakeholders.
Financial Delivery
Supports the Cluster Head of Marketing to ensure management of assigned segment marketing budget in line with plan. Accountability for understanding financial performance, and working to maintain positive financial performance in line with financial expectations & targets. Where needed, challenges the activation team to exceed marketing/ sales targets, going over and above expectations.
Builds Capability & Talent
Coaches and develops team members, managing performance, development and talent conversations appropriately. Develops talent required within the teams to deliver in year & builds capability for future performance.
Software Powered by iCIMS
www.icims.com