Shopper Marketing is a key part of the wider Commercial function.  The team works cross functionally to deliver Omnichannel shopper activations across all retail sectors, aligned to business and customer objectives.

The shopper marketing executive is responsible for helping to create, influence and execute shopper marketing campaigns across our brands of Birds Eye, Goodfella’s & Aunt Bessie’s. Working closely with marketing, category and sales they will help develop impactful plans focused around business and/or customer objectives that ultimately aim to influence shopper behaviour in and around the point of purchase.

The shopper marketing executive works closely with internal functions, as well as external agencies and retail partners to land plans at scale and both on time and in full.

• Support the full shopper marketing team on the delivery of campaigns from creative concept through to execution
• Ownership of own accounts and projects to drive the shopper marketing agenda from initiative through to launch
• Attend, engage and present relevant updates in all key business cycle meetings to ensure all teams have full visibility of shopper plans with key focus on flagging risks to the plan, outlining ops to drive the plan and celebrating successes
• Work closely with the cross functional channels team to land key branded big bets and retailer initiatives
• Deliver engaging brand sessions with customers through close cross functional work with sales and category teams
• Have a clear understanding and responsibility for budget ownership & invoice management to ensure shopper marketing budgets are up to date and correct
• Work with the wider shopper marketing team on the creation and delivery of budget reporting to the wider business
• Responsibility for ensuring shopper activity planners (trade plan) are up to date and shared to key stakeholders
• Work closely with the shopper marketing team to ensure operational tracking is correct and actively flag any artwork or booking deadlines to the relevant functions
• Creation and delivery of big bet campaign bulletins to the wider business in an efficient and exciting manner
• Proactively manage allocated accounts including planning, day to day campaign management, trade presentations, liaison with retail partners and commercial teams

Essential

• Educated to A Level
• GSCE Qualifications Grade C/4 or above in Maths and English
• Exceptional attention to detail
• Tenacious approach to achieve targets
• Positive/personable attitude
• Excellent written and oral communication skills
• Ownership and responsibility for achieving personal growth
• Pragmatic approach
• Problem solving
• Financial acumen
• Business acumen
• Decision Quality
• Presentation Skills
• Results and Target Focus

Desirable

• Marketing/Business studies Degree
• Experience working with or in a marketing agency ideally within a shopper marketing or online environment

• Understanding of the instore guidelines and capabilities for each customer

• Previous experience working with FMCG retailers/Customer environment
• Marketing qualifications or experience 2+ years