PURPOSE & IMPACT:

The Revenue Growth Management (RGM) team plays a central strategic role within Nomad, focused on driving long-term, sustainable, and profitable growth. Our mission is to create balanced growth plans by applying insight-led analytics across key commercial levers: Pricing, Pack Price Architecture (PPA), Trade Promotions, Mix, and Trade Terms.

Through this approach, RGM supports the business in growing Net Sales per Kilogram (NS/KG), expanding the overall profit pool, and increasing our share of it. By combining commercial expertise with deep analytical capability, the team helps shape strategies that deliver both top-line and bottom-line impact.

We’re looking for someone with strong commercial experience in Revenue Growth Management or commercial planning and execution, ideally gained within an FMCG matrix organisation. They should have a broad understanding of cross-functional areas including sales, marketing, finance, and category. A proven grasp of the RGM levers and their role in shaping business strategy and trade execution is essential.

The ideal candidate will demonstrate strong commercial acumen, with a clear understanding of the P&L, the key drivers behind it, and how to positively influence commercial outcomes. They should be an analytical thinker, capable of translating complex data and insights into actionable solutions and executable plans. Finally, we need someone who can build strong, collaborative relationships across stakeholders and functions, and who can effectively influence change.

The Senior RGM Manager will lead a team focused on maximising revenue growth through disciplined analytics across key commercial levers—most notably pricing, pack price architecture, promotions, and portfolio mix strategy. This role works cross-functionally to develop and implement operational RGM plans and initiatives that align with business, brand, trade partner, and shopper objectives.

RGM Plan Creation

The Senior RGM Manager will lead the development of balanced and sustainable Revenue Growth Management plans across all key levers—Pricing, Pack Price Architecture (PPP), Promotions, Mix, and Trade Terms—within their MWB responsibilities. These plans will be designed to deliver against business, brand, trade partner, and shopper objectives and targets, ensuring alignment across commercial priorities.

The key responsibilities by RGM lever are:

Pricing

Develop a clearly defined pricing strategy, including optimal price plans informed by deep analysis of price elasticity, pricing curves, ladders, and consumer willingness to pay. Build annual pricing recommendations that reflect both internal cost pressures and external consumer insights.

Promotional Optimisation

Establish annual promotional guidelines and refresh them quarterly in response to evolving commercial and market conditions, supported by post-event evaluation insights. Lead promotional review forums and governance processes across the business, driving continuous learning and improvement. Evaluate key promotions by MWB and share insights to enhance effectiveness and ROI.

Pack Strategy

Define a clear pack strategy aligned with shopper behaviour, retailer priorities, and SKU profitability. Focus on optimising pack architecture to deliver value for shoppers, retailers, and the business.

Mix Management

Design and implement a mix strategy across the portfolio, prioritising SKUs and customers based on profitability. Leverage positive mix opportunities aligned with MWB commercial orientation and customer segmentation principles.

Trade Terms

Collaborate with cross-functional teams to develop and implement a structured trade terms framework and governance process. Ensure customer Joint Business Plans (JBPs) are aligned with strategic priorities, growth drivers, and key commercial bets.

RGM Plan Activation, Tracking & Course Correction

This role is responsible for translating the RGM plan into in-year actions, ensuring clear activation across the business through sound commercial and RGM principles. Success will depend on strong collaboration with cross-functional teams—including Sales, Marketing, Category Development, Finance, and Insights—to drive execution and embed continuous learning.

The Senior RGM Manager will lead performance tracking and post-evaluation of RGM initiatives, identifying opportunities for course correction and improvement. Change proposals will need to be shaped, aligned, and communicated effectively across stakeholders and key forums (e.g., CGTs), ensuring transparency and momentum behind the RGM agenda.

RGM Framework & Capability

This role also carries accountability for the critical enablers of RGM success. Working closely with the Head of RGM and Group RGM, the Senior RGM Manager will help build and enhance the foundational elements that support effective RGM—such as frameworks, data, processes, systems, and tools.

The goal is to enable the team to generate trusted, simplified, and timely insights that drive action, and to equip the RGM function with the capabilities needed to influence and implement change across the business.

People Development

As a senior leader within the RGM network, this role will play a key part in developing team capability, knowledge, and career progression. The Senior RGM Manager will foster a culture of continuous improvement and lead the implementation of a structured talent development plan, ensuring the team is equipped to deliver both current and future business needs.

• Operational, in-market experience in an RGM role within FMCG is highly desirable
• A strong commercial background across roles such as Sales, Category Management, and Finance
• Proven track record of leveraging insights and analytics to develop and implement effective RGM strategies
• Experience within blue-chip FMCG organisations (Sales, Marketing, Finance) or strategic consulting environments