Nomad Foods Europe / Birds Eye

Category Development and Execution Manager

Job Locations UK-Middlesex-Feltham
Posted Date 5 days ago(23/05/2023 17:00)
Job ID
# of Openings
Category Development
Closing Date


Please note - Location can be flexible within UK & Europe 


Nomad Foods is Europe’s largest frozen food company (c€2.5bn NSV) which includes iconic brands such as Birds Eye, Findus, Iglo, Goodfellas and Aunt Bessie’s.  The Nomad Group has a clear strategy for future growth. The Group has plans to continue to grow organically, whilst pursuing strategic acquisitions and continue to build a best-in-class food company. This role is to focus on core essentials and principles of category development, drive our category vision and help execute our shopper plans across our markets, liaising with multiple stakeholders. We are looking for an individual who has a hunger to drive the CSP experience for our brands instore and online with our retail customers.


Reporting directly to the Head of Category Development and Operations, the role is part of the Group Sales Team and European Sales community.  The role helps drive our Category Development deliverables, Category Vision and Shopper agenda at the point of purchase within our retail customers, be the central point and provide a pan-European approach to support all our markets.  The role will support our team Annual Plans and OGSM Targets.


The role focus is on how to develop the core essentials and principles of category development with our markets and group teams.

Develop and execute our category vision, supporting our markets with retailer growth plans to deliver category growth.

Support our campaigns, shopper marketing and sustainability plans (defined by marketing) both instore and online across our markets with our retail customers to win instore/at the point of purchase.


Category Development Deliverables

Working alongside and supporting the Senior Customer Marketing Manager / Head of Category, Shopper and Merchandising in our key deliverables 

  • Assist in the development of Category Visions for all major categories
  • Range & Distribution improvement programme – in conjunction with Senior Customer Marketing Manager
  • Assist in the development and roll out of Perfect Store programme across all markets
  • Develop optimal measurement programme for all in store drivers
  • Work alongside the Channel and eCommerce Manager on all channel development
  • Work alongside the Merchandising Solutions Manager on recommendations as part of core and Innovation development


Category Vision and Customer Experience Instore

  • Category Vision: Working with the full category and merchandising team, develop the Shopper and Retailer experience as part of the category vision/growth plans. Support the Senior Customer Marketing Manager. 
  • Category Blueprint: Working with our eCommerce Manager, Merchandising Solutions Manager, and our Channel Manager, seek ways to excite the shopper experience instore and online 

Shopper Marketing ad Sustainability Toolkits - In-Market Experience/Execution

  • Be the Shopper and Retailer arm of our activations for Shopper Marketing and Sustainability. Working alongside our Marketing leads and Sustainability lead on our plans and campaign priorities.    Our Global Strategy, Plans and Campaigns will be defined and content created by Marketing and the necessary market toolkits for shopper marketing and sustainability activation for in market execution.  Spending approximately 25% of time with the central comms team  
  • Using the retailer toolkit created and defined by our Marketing Team, establish clear KPI targets for our markets to measure results instore.


  • Share best in class activation/Implementation plans/examples, sharing in the customer marketing / sales community meetings 

Working with Marketing provide ‘One Nomad’ toolkit working with Group colleagues, particularly our Comms & Brand Director, as well as our Head of Sustainability


Essential - 

  • High degree of understanding activation instore and online in FMCG,
  • 3-5 years of FMCG experience
  • Preferably experience in a branded business
  • Good understanding of shopper / consumer mindset
  • Strong relationship building / steering and connecting with markets
  • Able to facilitate instore solutions across markets and build capability
  • Strong executional capabilities and mindset
  • Relationship building including matrix management
  • Self-management
  • Drive for results
  • Analytical
  • Influencing skills

Desirable - 

  • Food (Frozen) sector experience
  • Experience outside of home country


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