Accountable for the planning and delivery of a growth plan for specific categories within the Birds Eye portfolio.
Utilising category & consumer insight to influence the customer (Asda) and delight the shopper at points of purchase to achieve key business targets.
Day to day management of wider business functions (Category, Marketing, Finance & Supply) to ensure the team are all working towards one goal.
Category Turnover ~£25m RSV
Generate consumer specific business plans through: