Nomad Foods Europe / Birds Eye

  • Marketing Graduate

    Job Locations UK-Middlesex-Feltham
    Posted Date 4 weeks ago(21/12/2018 13:39)
    Job ID
    2018-1873
    # of Openings
    1
    Category
    Marketing
  • Overview

    The Marketing Graduate will be tasked to help in uncovering insights for the marketing team and give financial and performance reporting support. This includes producing and sourcing marketing support materials for sell ins, particularly packaging artwork.

     

    This role would suit a graduate who has an interest in Marketing, but is open to cross-functional moves to other departments.

    Responsibilities

    The breadth of the role provides an opportunity to learn the basics of FMCG marketing through exposure to projects across the entire marketing mix from ATL, BTL and NPD. 

     

    The job holder will be involved in diverse strategic projects across the whole marketing team but will also have to support the team with budget and administration tasks on an ad hoc basis.

     

    Building knowledge to win

    • Understands qualitative and quantitative research projects to ensure deep understanding of consumer needs prioritising actionable insights for the market that support and inform business strategy
    • Understand drivers of growth within the market to inform the brand strategy
    • Working with finance and trade marketing to apply controls to consistently track and improve commercial performance including understanding the performance of local promotional / in-store interventions, along with monitoring competitor business and portfolios
    • Track key performance measures for the brand, monitor & evaluate plans against targets and objectives

    Developing successful innovation

    • Understand customer strategies, category and shopper insights to support innovation projects through the development of customer sell-in material
    • Build relationships beyond immediate team with other categories in order to learn from others’ experiences and leverage best practice, and getting involved with cross-market / cross-category projects as required.

    Developing great integrated communications

    • Understands the key elements of a clear brief for integrated communications planning and media choices.
    • Understanding of the development of impactful and integrated activation plan which optimises the marketing mix across key touch-points
    • Understands the role of different channels including traditional and digital media including the basic media metrics
    • Understand the benefit in consistent application of a communications idea and the benefit of strong and timely integrated communication

    Creating in-store excellence

    • Monitor on-going range business performance – identify opportunities and supports range optimisation, ensuring relevant minimisation of “tail”, minimisation of pack and product write-offs.
    • Understands the packaging briefing process and is involved in the development of packaging with presence for in market execution.
    • Aware of the differences between consumer and shopper and understand the role of the shopper in brand plans
    • Aware of key trade relationships working alongside sales and trade marketing teams to understand factors influencing the brand and shopper journey in-store

    Personal Development

    • Show enthusiasm to develop new skills and demonstrate the willingness to stretch beyond expectations
    • Understand the role and the deliverables that contribute to the business vision
    • Gain self-understanding through feedback

    Qualifications

    Essential

    • 2.1 or above degree in any discipline
    • Ability to manage and prioritise workload

    • Dedicated graduate with strong analytical and communication skills who has a passion for learning

       

    Desirable

    • Interest in FMCG
    • Marketing degree preferred but not essential
    • Prior exposure to consumer marketing or a commercial role in an FMCG business with retail customers is desirable
    • Likely to have worked with cross-functional teams (internal and external)

    Options

    Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
    Share on your newsfeed