Nomad Foods Europe / Birds Eye

  • Junior Category Development Manager, Waitrose

    Job Locations UK-Middlesex-Feltham | UK-Leeds
    Posted Date 1 month ago(15/11/2018 11:47)
    Job ID
    # of Openings
    Category Development
  • Overview

    • To implement the category agenda for assigned account/channel, and provide ad-hoc support when required
    • Delivering category leadership to our customers and Birds Eye
    • Ensure we become renowned for creating and implementing the best POP solutions, driving profitable growth for both Birds Eye and the retailer
    • Co-development & execution of a category plan with priority customers that delivers sustainable growth in Savoury Frozen 
    • To transform shoppers and retailers view of savoury frozen



    • Support the Senior Category Development Manager in translating Category vision into a set of relevant long term Drivers for growth for assigned account/channel
    • With the guidance of the Senior Category Development Manager, formulate and implement rolling 12-18mth category plans

    In-year delivery

    • Implement the category plan. Develop and execute strategies to maximise range, space, location, availability and macro space incorporating all category growth levers
    • Ensure tactics within the plan are executed in store. Evaluate the impact and ensure that learnings feed into future planning and activation across the channel
    • Lead selling propositions with the total category vision and the growth opportunity for the retailer. Ensure that activity input and output targets are set and appropriate by retailer
    • Work with Sales, Category, Net Revenue and Marketing teams to ensure timely notification of portfolio risks and opportunities both internally and with customers. Based on this information, to be a catalyst to drive positive change

    Activity development, shaping and tailoring

    • Work closely with outside agencies and insight departments to increase shopper understanding and ensure that this is applied in the development of the category plan and execution of in-store activity
    • As directed by Category Director, manage the translation of category building initiatives from the Grocery environment into assigned account/channel, eg: flow, adjacencies, point of purchase development etc.
    • Raise the capability of the Category Development Team in understanding the shopper agenda and category development plans in assigned account/channel


    • % share of distribution / Top 30 SKUs distribution
    • Implementation of Category Objectives
    • Identified category opportunities reflected in brand /customer plans
    • Implementation of category vision outputs across the store estate
    • Advantage Group Survey performance ratings, if applicable to the assigned account/channel


    Qualifications and Previous Experience


    • Practical experience of category management process and first-hand experience of managing customer relationships


    • Preferably graduate calibre
    • FMCG Frozen Food Category experience

    Knowledge and Skills



    • Intermediate/advanced Excel skills
    • Excellent analytical skills
    • Ability to think strategically to develop clear vision for the category within the customer
    • Strong communicator (written & presented) with good facilitation skills
    • Demonstrable capability of applying category management thinking.
    • Demonstrate strong understanding of the shopper / market insight techniques and how they relate to category development


    • Commercial skills across all savoury Frozen sub categories and store formats


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