Nomad Foods Europe / Birds Eye

  • UK Insights Manager

    Job Locations UK-Middlesex-Feltham
    Posted Date 3 months ago(01/11/2018 14:01)
    Job ID
    2018-1826
    # of Openings
    1
    Category
    Insights
  • Overview

    Working as part of the Nomad Insights team the purpose of this role is to provide business insights to the UK based on shopper/consumer understanding and market performance. You will work closely with stakeholders across all functions to champion the Nomad Growth model, ensure consumer & shopper are at the heart of everything we do and provide actionable insights to drive business growth.

     

    You will be accountable for a large part of the continuous insight agenda including business reporting and will work closely with key agency partners (Nielsen & Kantar). You will also support the wider insights team in driving growth of the UK must win battle categories across Birds Eye, Goodfella’s & Aunt Bessie’s.

    The role will be office-based in Bedfont but will occasionally require travel within the UK to some of our other sites (Lowestoft/Hull/Leeds)

    Responsibilities

    • Be the voice of the shopper/consumer within the UK business and influence stakeholders at all levels to ensure that our shopper/consumer is at the centre of decision making
    • Be the co-pilot for the commercial teams by championing the Nomad growth model to ensure the right business decisions are made
    • Develop great relationships with key stakeholders and cross functional partners (marketing, sales, category, net rev, finance teams)
    • Responsible for market data analysis providing interpretation and assessment on market performance and provide actionable business insights and recommendations
    • Effectively manage relationships with external continuous agencies to ensure best quality of output & maximise ROI. (Nielsen, Kantar & IPSOS)
    • Develop and manage regular reporting with agency partners to provide understanding of the UK category, our brands and our competitors to the wider business
    • To communicate to the broader organisation short & long-term consumer and market insights and provide strategic information and insight to influence long term future business growth
    • To monitor & report on all NPD and advertising activities against KPIs and make action focussed business recommendations to key stakeholders
    • To effectively manage monthly coding and database management issues jointly with category development team
    • To integrate & connect insights across relevant data and research sources and apply to business issues/thinking and influence a change in thinking, planning & execution with the broader UK teams (sales, category, net revenue & marketing)
    • Support the Lead Insight Manager in delivery of an annual research learning plan for the Aunt Bessie & Goodfellas MWBs

    Qualifications

    Experience and Knowledge

    • Fast Moving Consumer Goods (FMCG)
    • Business Strategy
    • Market Data
    • Business Insights
    • Consumer Insight

    Skills

    • Report Writing
    • Stakeholder management
    • Presenting/Presentations
    • Communication
    • Data Analysis

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