Nomad Foods Europe / Birds Eye

  • Brand Manager, Potato and Vegetables

    Job Locations UK-Middlesex-Feltham
    Posted Date 1 week ago(09/07/2018 11:22)
    Job ID
    2018-1128
    # of Openings
    1
  • Overview

    To develop and execute the strategy of the Birds Eye Steamfresh & Potatoes business (worth £45m RSV).  Create distinctive ranges for the Birds Eye brand, delivering category leadership through the instore offer, innovation and (increasingly) advertising comms.

    Responsibilities

    Responsibilities

    • To develop and execute the strategy of the Birds Eye Steamfresh & Potatoes business (worth £45m RSV).  Create distinctive ranges for the Birds Eye brand, delivering category leadership through the instore offer, innovation and (increasingly) advertising comms.

    Dimensions

    • Delivery of Sales (NSV), Profit (GP) and Margin(%GM) targets
    • Delivery of relevant consumer targets (i.e. penetration) via instore and comms factors, working with customers to drive the category through marketing interventions
    • Inform the business through reporting routines and act to optimise strategy.
    • Grow core range value & value share through mix, design and comms.
    • Launch EPD & NPD to enhance appeal and optimise shopper conversion for the ranges.
    • Manage activities on-time and to budget  

    Qualifications

    We are seeking applicants with at least 18 months experience working at Brand Manager level and with a proven track record of achievement in driving branded growth in an FMCG environment (Ideally within the Grocery trade).  Experience of managing projects and agencies is essential as is a working knowledge of Nielsen, Dunnhumby or Kantar systems. Previous experience of P&L ownership and delivering TV campaigns would also be a distinct advantage.

     

    You will be an excellent communicator and relationship builder with outstanding influencing skills as this role works across a wide array of internal and external stakeholders.

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