To develop and execute the strategy of the Birds Eye Steamfresh & Potatoes business (worth £45m RSV). Create distinctive ranges for the Birds Eye brand, delivering category leadership through the instore offer, innovation and (increasingly) advertising comms.
We are seeking applicants with at least 18 months experience working at Brand Manager level and with a proven track record of achievement in driving branded growth in an FMCG environment (Ideally within the Grocery trade). Experience of managing projects and agencies is essential as is a working knowledge of Nielsen, Dunnhumby or Kantar systems. Previous experience of P&L ownership and delivering TV campaigns would also be a distinct advantage.
You will be an excellent communicator and relationship builder with outstanding influencing skills as this role works across a wide array of internal and external stakeholders.