Nomad Foods Europe / Birds Eye

  • European Category Marketing Manager, Peas

    Job Locations UK-Middlesex-Feltham
    Posted Date 2 weeks ago(08/06/2018 17:50)
    Job ID
    # of Openings
  • Overview

    Nomad Foods’ European Category Marketing is a multifunctional team (Insights, R&D, Marketing, PMO, Supply Chain and Finance) working in close collaboration with marketing colleagues based in 15 European Marketing Unit (MU) locations servicing all markets in which Nomad Foods plays under the Birds Eye, Iglo and Findus brands.

    The overall accountability of the European Category Marketing team is to develop commercially viable activity pipelines in the priority categories of Fish, Vegetables and Ready Meals in line with the defined Category Blueprints that will drive top line growth and profitability through:

    Leadership, direction and alignment

    • Defining and aligning the category strategy and 3 year business plan
    • Understanding European consumers in order to anticipate, solve and stay relevant to their common macro needs and desires
    • Relentlessly focussing on innovation, renovation, learning and testing great ideas to make them even bigger and better 

    Delivery of globally agreed initiatives

    • Developing a three-year initiative pipeline in line with the category blueprint
    • Identifying, developing and sharing best practices for superior implementation
    • Focusing also on a key Pan European innovation that must hit the market by 2019 which is going to be key for the growth ambition of NFE



    • Lead, direct and champion the development of the growth strategy with the growth blueprint for the Peas MWB with the key identified partner markets: UK, IT, SP, SW, AT, DE , PT ,
    • Lead the development of a three year plan/pipeline identifying the most promising initiatives and mobilising adequate resources behind them.
    • Define, develop and lead key initiatives to market to include: Innovation and renovation pipeline / Concept, product, Consumer research & validation, Commercial deliverables, Tiers strategy and portfolio strategy
    • Provide clear guidance, governance and input to relevant key MU/s on innovation/renovation projects as required, ensuring alignment with overall category strategies/objectives within a contact strategy approach that forms an effective ‘close’ working relationship.
    • Provide the business and key internal stakeholders with a periodic view of the category performance with consequent indicated and recommended actions.
    • Target KPIs including volume, Net Sales, Gross Profit, Gross Margin
    • Launch of key initiatives on time and to target commitments
    • Management of assigned category marketing budget in line with plan
    • Involvement in key brand issues 


    Strategy development & Implementation

    • Lead the development of strategic plans for the iconic Peas business  and for the big bet NPD
    • align & deliver growth ambition and secure with help of Category Director  the approval and agreement of the Exec and the key Marketing Units
    • Bring strategy to life and make it executable, to ensure a high level of conviction across the Exec and the MU’s on your initiatives.

    Building knowledge to win

    • Lead the development of consumer led strategy, with clear business and consumer objectives, for the category through putting consumers at the heart of activities and shaping the research agenda to gain deeper insights.
    • Effectively lead cross-functional teams to identify drivers of growth within the category to shape the brand strategy and improve business results.
    • Challenge the status quo, seeking and implementing new learnings in order to continuously improve business performance.
    • Set key performance measures for the category and establish a process for monitoring & evaluating plans and controlled tests within the marketing mix against targets and objectives

    Developing successful innovation

    • Challenge and empower the cross functional team to drive and shape the development of a full and well-balanced pipeline to ensure an optimum flow of validated innovation and renovation opportunities to deliver the brand objectives and healthy future innovation pipeline
    • Support the team through development of innovation concepts, that are co-created with consumers to uncover true insights and identify clear benefits and reasons to believe, taking advantage also of disruptive techniques and stimulus to trigger unexpected ideas using influence from outside the traditional references
    • Can make strategic growth choices across categories and portfolios, creating a long term innovation pipeline which maximizes incremental growth by taking bold decisions to prioritise.
    • Promote and reward cross-market initiatives, sharing successes with the broader organisation to highlight best practice and motivate teams.
    • Inspire and lead the cross-functional team to monitor on-going range business performance – assessing opportunities and make recommendations for range optimisation for short and long term range strategy
    • Propose the design a clear and logical Peas and the new SKUsrange architecture appropriate for the target consumer, shopper and customer, aligned to the brand and market strategy.
    • Have looked beyond the immediate frozen category to draw inspiration from the broader food market and led the team to apply these learnings within strategies and plans

    Leading teams to success

    • Bringing strategy to life and making it executable, to ensure a high level of conviction across the MU’s on the initiatives. Clear input into local MU innovation/renovation projects and sharing knowledge of best practice models across markets
    • Generate a culture within the team that is inspiring, energising and that excites the team to generate new ideas for growth.
    • Creates a collaborative culture where individuals and teams recognise, reward and learn from each other.

    Monitor and act on competitor activities

    • Develop defence / welcome plans where competitor activity has pan-European or strategic implications.  Share competitive activity across European Category Marketing team and MUs where relevant.


    Qualifications & Previous Experience

    • 6 – 9 years Marketing / Commercial in FMCG companies, ideally food
    • Proven track record of achievement in an FMCG environment
    • Successfully led brand strategy and innovation development, having ideally worked in a category led organisation.
    • Able to demonstrate strong leadership with proven people influence skills and be a motivating leader for cross functional teams as well as cross functions (internal and external) teams.
    • Proven track record in successfully bringing innovation to market i.e. innovation that meets and ideally exceeds pre-defined KPIs
    • Excellent project management skills
    • Ideally work across different countries and with diverse nationalities, must have a country business experience  
    • Evidence of personal resilience in respect of demonstrable experience of being resourceful and highly tenacious
    • Understanding of Italian /German / French would be an advantage

    Knowledge & Skills


    Marketing Functional Skills

    • Consumer understanding   
    • Marketing strategy development
    • New product development
    • Marketing activity development

    General skills

    • Project Management
    • Commercial Acumen – previous experience of owning a P&L
    • Cross functional team management

    Competencies and attitudes


    Comfortable to work under pressure and with a “fact based approach” (familiar and comfortable with numbers)
    Make things happen mind-set 
    Positive and energetic  person
    Lateral thinker  
    Bold Delivery
    Inspiration & Involvement
    Impact and Influence
    Change Agent



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