Nomad Foods Europe / Birds Eye

  • Lead Must Win Battles Insight Manager - Vegetables and Meals

    Job Locations UK-Middlesex-Feltham
    Posted Date 3 months ago(04/04/2018 16:47)
    Job ID
    2018-1035
    # of Openings
    1
  • Overview

    The purpose of this role is to deliver superior consumer, shopper, category and market insight to drive the growth of the Nomad Foods' business

    Be co-pilot for the Nomad commercial teams Marketing, Sales, Category Management/Trade marketing and Finance


    Be the consumer champion for the NOMAD businesses and for the must win battles (MWBs) of Veg and Meals


    Pan European, Group wide role

    Responsibilities

    • Define, Develop and Execute the insight learning plan for Veg and Meals Must Win Battles (as above)
    • To effectively manage budget for Veg and Meals MWBs including resources to deliver the best ROI
    • To support the development and validation of Innovation (across the mix) of MWBs and their associated platforms.
    • To support the development and validation of MWB advertising and communication
    • To provide insights, challenge and direction to communication briefs for MWBs
    • To provide strategic directions and recommendation on how to grow /improve MWBs using consumer, shopper and market information.
    • To report market performance and provide business recommendations for the veg and meals MWBs
    • To utilise a broad range of market research tools (e.g. market insight, consumer research, consumer planning) in the identification and application of business solutions
    • To ensure best in class activation of MWB initiatives in markets via effective monitoring and management of KPIs

    Team & Organisation

    • Participate in a co-pilot work stream (insight best practice) to develop & deploy and ensure consistent ways of working
    • Contribute to the building of the capability of the group commercial team (sales, marketing & finance) to use and apply consumer occasion / needs, retail scanning and household purchase panel data to define opportunities and assess & diagnose the business performance

    Qualifications

    Qualifications and Experience 

     

    Essential

    • 5+ years in Insights role
    • Ownership of a brand/category
    • Strong commercial awareness

    Desirable

    • Previous experience in a Global or pan-European role

    Knowledge & Skills

     

    Essential

    • High level of technical skill in market research in ad hoc, quantitative, and qualitative methods
    • High familiarity with market research continuous data
    • Strong presentation & communication skills
    • Strong interpersonal skills
    • Consumer planning
    • Ability to combine different data sources
    • Innovative & big picture thinker
    • Curious and inquisitive
    • Highly numerate and analytical
    • Fluent in English both verbal and written

    Desirable

    • Fluency both verbal and written in another European language


    Competencies

    • Bold Delivery – Brings insight by looking forward 1 to 3 years to identify key opportunities, risks, and threats and then acts decisively to position the business for success
    • Impact & Influence – Proactively works with colleagues to develop solutions to their issues across teams, functions and countries.
        

     

     

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